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Dr. Ayelet Baram: The half-life of a 'teachable moment': the case of Nobel laureates

posted May 8, 2012, 3:33 AM by Yotam Hod
Some science-related events stimulate public interest, and create a teachable moment in which the underlying science temporarily becomes more interesting. This seminar will describe how media attention, expressed by Google News reference volume, and changes in information seeking behavior, expressed by changes in the proportion of Google searches, were used to estimate the length of a teachable moment for 2004-2011 Nobel Prize announcements. On average, Nobel Prize announcements attracted the attention of online users for about a week. News coverage declined slower and occasionally displayed seasonal trends. Results point to the affordances of using publicly available online data to identify the most effective teachable moments relating to science.

Ayelet Baram-Tsabari is a senior lecturer of Biology Education and Science Communication in the Department of Education in Technology and Science at the Technion – Israel Institute of Technology. Her professional background is a combination of academic research in the field of science education, focused on innovative teaching strategies and students' interest in science, and the active communication of science in the mass media. Baram-Tsabari serves as the head of the organizing committee of the annual Science Communication Conferences in Israel. She is a Landau Fellow for Leaders in Science and Technology Program (supported by the Taub family) and an Allon Fellow for Outstanding Young Researchers.

When? 23.5.2012, 15:45-16:15 (Welcome), 16:15-17:45 (Lecture and discussion)
Where? Room 362 Education Building
Questions: ayelet.becher@edtech.haifa.ac.il
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