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20.1.16 - Virality & Politics of Information Propagation - Prof. Karin Nahon

posted Dec 24, 2015, 8:17 PM by keren aridor

Virality & Politics of Information Propagation
פרופ' קרין נהון - אוניברסיטת וושינגטון

רביעי 20.01.16

15:45 – 17:45

בניין הפקולטה לחינוך, חדר 362

התכנסות וכיבוד קל בשעות 15:45-16:15. ההרצאה תחל בשעה 16:15.


We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours or a cause for a public debate, and where an unknown man or woman can become an international celebrity overnight. Virality, a mechanism that reproduces social norms, and at the same time a mechanism that challenges institutions and their structure. What is it and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? What impact does it have on us? And what is left, after a viral event decays? In this lecture I will discuss the complex facets of virality as a process and its impact on individuals, groups and societies.  This lecture is based on the book ‘Going Viral’ and on recent work about politics of social media.